About Us

ILMedia is an award-winning fitness media content creator, contract publisher, and consultancy founded in 2014. It is the publisher of IronLifeMag.com, fitness-lifestyle brands Alpha Man and Aurora, and contract publisher of Men’s Fitness magazine. Find out more about our brands here.


Our Services

Contract publishing

ILMedia has an outstanding record of producing contract publishing products that simultaneously elevate editorial standards and reduce publishing costs. We work closely with our clients to create and execute editorial strategies that grow audiences, create new commercial opportunities and elevate the brand’s reputation. We use our peerless experience to manage complex multi-platform brands that operate across both print and digital media. Whether you’re looking at a one-off project or an ongoing publication, we can help you get the most out of your budget.

For more information about working with us on contract publishing products, click here

Content creation

We are the industry’s most experienced producers of fitness-focused content. We have edited magazines for global publishing houses, launched our own award-winning titles and contributed to every major fitness magazine brand. We have also written bestselling books, produced broadcast-quality film and grown social media communities across multiple platforms. Our subject knowledge and quality of execution are what sets us apart form the competition and we’ll use that to help make your brand stand out form the crowd.

For more information about working with us on content creation projects, click here

Consulting and influencing

Our peerless experience of working at the cutting edge of the fitness and media industries for well over a decade means we’re ideally placed to help you naviaged through a fast-changing landscape. We can help you communicate more successfully with your target market, identify trends that will accelerate your growth and advise you on how to maximise the return on your marketing budget. We are also available as influencers, having worked with global brands such as Visa and Head&Shoulders, and we have considerable experience of appearing television, radio and the print and digital media.

For more information about our consulting and influencing services, click here.


The Team

Jon Lipsey is managing director of ILMedia. He is a former editor of Men’s Fitness, steering the brand to its highest-ever ABC figure as well as its most commercially-successful year. He left in 2013 to establish his own fitness branding consultancy and counts Joe Wicks - aka The Body Coach - as one of his first clients. Jon has been hired as an ambassador for global brands including Head and Shoulders and Visa, is a regular speaker at international fitness conventions, contributes columns to the fitness trade press and has produced films for several leading health, fitness and fashion brands. He has appeared as a fitness expert on the BBC, ITV and in the national press.

Joe Warner is editorial director of ILMedia and one of the UK’s most high-profile health and fitness journalists. He has written more than a dozen health and fitness books - including the Amazon best-selling 12 Week Body Plan - which have been translated into more than a dozen languages. He has acted as a fitness consultant for global brands including Visa, served on judging panels for industry awards, and is an expert contributor on both TV and radio, including regular appearances as ‘Fitness Joe’ on BBC Radio 6Music.

Glen Burrows is photography and moving image director of ILMedia. Glen is a distinguished photographer and moving image director specialising in fashion, sport and portraits. He has worked for high profile editorial brands such as GQ, Wired and Wallpaper as well as for advertising agencies including Publicis and M&C Saatchi in London and Ogilvy in LA on projects for Nike, Reebok and Budweiser. He also has considerable experience of other areas of the industry, having worked client side art buying and founded a full-service photographic production company.

Copyright © All rights reserved.
Using Format